Assignment: Aldi Australia

Aim  

The purpose of this assignment is to again provide you with an opportunity to apply knowledge, theory,  frameworks and tools from the early part of the unit to an analysis of the strategy and strategic practices of a real  organization. In this assignment, you will work to analyze the strategies pursued by the Aldi Australia discount  supermarket chain since its local launch in 2001. You will evaluate marketing-related strategies and their  effectiveness and relate to real-life experiences and relevant research to look at core marketing theory. The  aim is to provide experience of marketing analysis and practice and to determine your ability to relate real  marketing strategy to theory and research.  

The Overall Task  

In increasingly competitive markets, consumers have a greater choice over where they buy their goods and  services. For an organization to meet its business objectives, it has to find out what consumers require and then  identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be  difficult. A unique marketing strategy with clear objectives is vital to ensure effective promotional activity.  

Your task in this case analysis is to answer two questions by critically analyzing Aldi’s market situation. Please do  not just describe events, although you should read Aldi’s history to understand the background to your analysis  (this may include some history on Aldi’s international operations). You should use the principles and concepts that  you have learned throughout the unit to answer the following two questions:  

1. What marketing strategy or strategies has Aldi Australia has adopted since it was launched? Answer this  question by applying one or more of the theoretical approaches discussed in the course Aldi Australia assignment sample.  

2. What marketing options can you describe for Aldi if it wishes to remain a successful organization in Australia  throughout the next decade? Answer this question based on the circumstances that exist in 2019 and your  best forecasts of relevant future industry factors Aldi Australia assignment sample. 

These are wide-ranging questions and you should undertake extensive independent research into Aldi Australia  and its industry. You should explore different aspects of these issues and incorporate them into your report. This  is a practical assessment of a real company, but you need to show an understanding of theory and research in  your evaluation and suggestions Aldi Australia assignment sample. 

Process  

1. Begin to gather information about Aldi and its marketing-related strategies. There are a range of sources you  can make use of, including the company’s own corporate website and related publications, academic journals,  business press and media, blogs and so on. The quality business press such as Forbes or Business Week or  the Economist are in some ways good places to start.  

2. However, you need to begin to study relevant course materials as the task requires you to analyze and  evaluate Aldi’s marketing strategy in relation to theory, frameworks and research.  

3. Consider each of the two questions carefully and begin to relate practice to theory in an attempt to answer  each of them. The questions explicitly direct you to specific aspects of the unit material and to specific types of  models, tools and theories.  

4. It should be clear that there is no definitive right answer here. This also mirrors reality, in that companies are  not able to find a single solution or pathway; they have to make difficult choices from alternatives. In the light of  that, try to explore different aspects of the two questions – there are no ‘correct’ answers and lots of valid  arguments for and against all kinds of alternatives. The merits of your argument will depend to a large extent  on how much evidence you can cite to support your point of view; that is why this is called a research project.  

5. Write up your analysis. This should be in a report format. Here is a suggested structure:  a. Executive Summary  

b. Introduction  

c. Background to the Company  

d. Marketing Analysis  

i. The Nature of Aldi’s Marketing Strategy or Strategies since it began.  

ii. Strategic Marketing Options for Aldi moving forward 

e. Conclusion  

f. References  

g. Appendix  

Ensure that you have related the real conditions of the company to theory and research and that you have  read, cited and referenced appropriate academic material as well as more popular sources (which also need to  be properly referenced).  

6. Submit the report via the Turnitin Submission Link (under Assessment Tasks and Submissions on the  Blackboard site)…be fully aware of the plagiarism rules in the School; plagiarism will not be tolerated.  7. The marking criteria for the assignment can be found on the following page. They are published to give you  detailed guidelines about the way in which your mark will be calculated. Please read them carefully. Note that  they are a guide, not a definitive formula for allocating marks, and no set of criteria can accurately describe  every possible assignment. Your final mark will reflect the application of academic judgment by your marker  to your whole assignment.  

 

This is a sample assignment of Aldi australia From our experts get your report of management right now

 

 

Ratings and Comments According to Criteria 

Mark

Executive Summary 

Provides a properly constructed and correct length executive summary: 

Excellent Very Good Good Satisfactory Needs Development Poor  

The executive summary provides a brief overview of the purpose of the report and an effective summary of  its content:  

Excellent Very Good Good Satisfactory Needs Development Poor  Further Comments as necessary: 

/5

Introduction. 

Properly describes the task and sets up the report content that follows: 

Excellent Very Good Good Satisfactory Needs Development Poor NA  

Places the assignment in context in terms of discussing the nature and importance of marketing strategy  and its relation to the success (or otherwise) of companies such as Aldi:  

Excellent Very Good Good Satisfactory Needs Development Poor  Further Comments as necessary: 

/5 

Background to the  

Company 

Provides a clear, sufficiently detailed and properly referenced account of Aldi’s emergence and  development as a company:  

Excellent Very Good Good Satisfactory Needs Development Poor  

Provides a clear, sufficiently detailed and properly referenced account of Aldi as a company, for example,  type of company, size, industry, basic performance data etc:  

Excellent Very Good Good Satisfactory Needs Development Poor  Further Comments as necessary: 

/10 

Marketing Analysis

  

The Nature of Aldi’s  Marketing Strategy or  Strategies since it  

began. 

Identifies and discusses the marketing strategy or strategies pursued by Aldi: 

Excellent Very Good Good Satisfactory Needs Development Poor  Relates the strategy/strategies pursued by Aldi to theories, models and research:  

Excellent Very Good Good Satisfactory Needs Development Poor  Further Comments as necessary: 

/30 



Page 3 of 5 

   

Strategic Marketing  Options for Aldi  

moving forward 

Provides an analysis of Aldi’s current situation from a strategic marketing standpoint:  Excellent Very Good Good Satisfactory Needs Development Poor  Demonstrates capability in applying marketing-based analytical tools:  

Excellent Very Good Good Satisfactory Needs Development Poor  Provides plausible recommendations for a marketing strategy that promises to move it forward successfully:  Excellent Very Good Good Satisfactory Needs Development Poor  Further Comments as necessary: 

/30

Conclusions: 

Draws sensible conclusions based on the analysis and discussion: 

Excellent Very Good Good Satisfactory Needs Development Poor  Conclusions reveal key learning to be taken from the analysis:  

Excellent Very Good Good Satisfactory Needs Development Poor  Further Comments as necessary: 

/10 

Technical and  

Professionalism  

Aspects of the Report 

In-text citations and proper referencing (note: an absence of in-text citations and referencing may lead to  penalties beyond the marks allocated for this criteria point):  

Excellent Very Good Good Satisfactory Needs Development Poor  Appropriate sources used and referenced:  

Excellent Very Good Good Satisfactory Needs Development Poor  Presented in well-thought out, consistent, readable form/appropriate length:  

Excellent Very Good Good Satisfactory Needs Development Poor  Style, spelling, grammar and syntax  

Excellent Very Good Good Satisfactory Needs Development Poor  Further Comments as necessary: 

/10 

Summary Comments as Necessary: 

 

 

 

School extension policy  

Students wanting an extension must make a request at least 24 hours before the assessment item is due and the  request must be received in writing by the unit assessor or designated academic.  

Extensions within 24 hours of submission or following the submission deadline will not be granted (unless  supported by a doctor’s certificate or where there are exceptional circumstances – this will be at unit assessor’s  discretion and will be considered on a case by case basis). Extensions will be for a maximum of 48 hours (longer  extensions supported by a doctor’s certificate or exceptional circumstances to be considered on a case by case  basis).  

A penalty of 5% of the total available grade will accrue for each 24 hour period that an assessment item is  submitted late. 

This is a Sample Assignment Of Aldi Australia From our experts get your report of management right now

Need Assignment Help! Service, Order Now

Our Top Features

All Subjects Covered

It doesn’t matter if you are in college or university our experts have got all your academic needs covered. Be it Law, Management, Business, IT, Finance or others our experts have got you covered.

Plagiarism Free Work

We understand just how embarrassing  it can be to get your papers rejected due to plagiarism. Therefore at Topicwize, we have a strict rule against plagiarism.

Unlimited Revisions

We are aware that every client has a different set of requirements. So even though our writers may draw impeccable contents, it may not live up to your expectation.

24/7 Live Support

Last minute assignments can truly be a hassle.So, we decided to launch the ’24-hour deadline assignment service’. Even if you have an assignment that needs to be submitted within 24 hours, we will accept your order.

Speed up all processes!

Find the Right
Expert

Similar Posts